Beyond the Farm
When Liepold Farms asked for a new logo, they never realized they would be handing out brochures and marketing materials to educate local retailers and grocery stores why buying local and organic was important. Upon talking further with the 3rd generation owners, Kirsten realized a need for an educational campaign. What the grocery stores and retailers realized was the brochures also educated the consumers and they had marketing campaigns they could use, too. The marketing led to talking with cities about having farmer’s markets in their towns. And in addition to adding retailers and places to sell like farmer’s markets, we suggested starting a harvest festival to get people out the farm to learn more. The harvest festival started small in 2002 and now is one of the largest in the state of Oregon with millions of people coming out the farm every year! Liepold Farms has thrived beyond its third generation and helped to pioneer organic farming.
Mistakes to Millions
When Montavilla Sewing Centers first hired us to communicate their new store opening in 1998 after losing everything in a store fire, Kirsten realized that instead of just promoting products and special sales that we needed to create a sewing community. By having a sewing community, we could attract certain kinds of sewers and then offer specific sales, events, clubs, and classes for those sewers. It worked! Our TV commecials won the International Telly Award and our radio ads won AMA awards. And that wasn’t all… Our campaigns helped Montavilla Sewing Centers grow at a really great rate, while lowering their overall advertising budget and weathering all different economies. One campaign featured a digimarc embeded into the photo and attracted over 4,000 customers into the store! Another email that had a mistake and was fixed sold $110,000 in sales! Kirsten worked with Montavilla Sewing Centers for incredible years!
Product Innovation and Beyond!
Over thirteen years of working with Brooklyn Hardware we got to experience a lot of change, challenges, and unique opportunities. Many of the projects that we did with Brooklyn Hardware would begin as something small and then as they shared more details and challenges, we would ask enough questions that led projects into incredible discoveries. When we were asked to design a new brochure for how they sent sample products to clients, we discovered the cumbersomeness and how their clients kept losing products. We designed a new box where the products became a display case that their clients could set out and promote the products even more. Another fun project we worked on was when they shared with us that it was frustrating sometimes when their clients would spend more on shipping than on the product cost. I asked “could you redesign the clip so that it weighs less?” That spurred a discussion, brainstorming, and re-engineering of the product. Soon they came out with a lighter weight clip and their sales doubled! We designed a variety of websites for them over the years. When the economy crashed, business was tough. So for an incentive for their clients, we offered custom video shoots of how their clients were using the products and that allowed their clients to share the videos and show their clients how innovative they were using the Panelclip® system. This innovative marketing also helped grow their clients businesses too.
Electric Vehicle Too Early?
In 1997 Kent Hermsmeyer was importing electric vehicles from Switzerland to Oregon. He was determined to get them on the streets of Oregon and beyond, yet kept running into challenges regarding the size of the vehicle and how fast it could go. Upon doing research, we realized that education was really what was needed. So we created a marketing brochure and initiatives that he handed out to the auto industry and took his S-Lem EV to auto shows. I truly believe that the EV industry would not be here without the work that Kent did.
A Book Design that Helps You Navigate Your Health
Dr. Richard Brouse, a well-known Chiropractor, wrote a book that helps individuals understand their health and how certain herbal medicines and oils can help them feel better. Working with the author, Kirsten designed the book into three sections so it was easy to understand and learn, while also making it easier to look up topics both under the issue/disease or under the herbal remedy. The book design got Silver in the IPPY International Book Design!
Cancer Patients Learn How to Live Well
Thanks to the Women of Columbia Edgewater who raised money to put toward a project for Providence Health Foundation, Kirsten was selected to design a book for cancer patients integrating in her Healthy & Fun Choices concepts. The book brought together Director of Oncology, Nutrition, Dietician, Psychology, and Physicians. Learning that they all had their own ideas for the project, we focused on how we could get a book out that communicated a difficult topic in an easy-to-understand way. The book was a real success and has been distributed to millions of cancer patients.
Creating a Sewing & Education Community
When we first started working with Montavilla Sewing Centers in 1996 they were just going to have us update an ad design in the Oregonian. What I noticed was how much emphasis there was on product pricing and the machines. I said what we really need to do for your business is not just promoted product sales, rather design a community where women can come in and learn in a safe environment. So I suggested we design a newsletter to list classes, events, and clubs, in addition to educating sewers on techniques and the new machines coming out. The newsletter went on to become a 36-page magazine before going digital in a very comprehensive website that built the community to where it is today. In addition to marketing programs, we did the advertising and marketing budgeting, media planning and placement, and produced radio and TV ads. Many of our designs won awards. The biggest award of all was in seeing how the spending on advertising was decreasing as the results kept going up and up and up. In thirteen years of working together, the business grew 800% and added three new locations!
• Robinson Construction proposals and marketing
• HP Direct Marketing Campaign
• Harmony Soapworks logo and packaging design
• Robinson Wine Label Designs
• Oregon History Museum Exhibit designs
• Willamette Valley Hospital Pregnancy Educational Book for new moms
• Healthy & Fun Choices activity workbooks and workshops
• Over 75 Dental and Orthodontic Practices
• Twenty-five years of work building up a creative agency to start conversations using logo design, branding, and marketing campaigns on TV, Radio, Print, Digital, Social Media & Events
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